In the healthcare industry, HIPAA compliance standards are extremely strict. Direct mail marketing in this field must meet certain criteria to ensure privacy and security. Learn about the HIPAA exemption for direct mail marketing, the privacy rules for HIPAA compliant printing and mailing services, and cost-effective HIPAA-compliant mailing tools. You can start your HIPAA-compliant direct mail marketing campaign right away by following the steps outlined below.
HIPAA exemption for direct mail marketing
If you are planning to use direct mail to market your product or service, then you should know the rules of HIPAA compliance. The rules of direct mail marketing that comply with HIPAA are five in number and are further divided into criteria-based lists. HIPAA and postal mail must be safe, secure and non-responsible. In addition, HIPAA direct mail must not contain personal health information, including identifying information (such as social security numbers or driver’s license numbers).
One of the easiest ways to comply with the HIPAA privacy rule is by hiring a HIPAA-compliant direct mail service provider. Leading providers offer advanced automation and address verification to ensure your mailings are secure. PostGrad is a popular choice in the US. It is CASS-certified and partnered with a HIPAA-compliant print network. By following HIPAA guidelines, your direct mail campaigns will be safe and effective.
Privacy rules for HIPAA-compliant mailings
For healthcare businesses, direct mail is a critical tool for patient correspondence. However, this form of marketing must follow privacy rules set by the federal health care privacy law, HIPAA. HIPAA limits the use and disclosure of identifiable health information (PHI) based on consent. Examples of PHI are a patient’s name, address, type of service, diagnosis, and associated costs.
Health insurance providers and clearinghouses are covered entities under HIPAA. The act applies to all organizations, including health care providers, clearinghouses, and other entities that handle protected health information. By following these rules, health care providers and other covered entities can protect their customers’ health information. By following these guidelines, businesses can market to patients and remain compliant. This protects the privacy of the information and gives patients peace of mind.
While healthcare providers can use a patient list for direct mail marketing (e.g., weight loss flyers for obese clients), they cannot sell or share patient information with marketing organizations. While healthcare providers can use patient lists for direct marketing, they must follow certain privacy rules set forth by HIPAA to ensure that no one will misuse the information. Additionally, if a health provider has a wellness program, he or she does not have to follow these privacy rules if the marketing is HIPAA-compliant.
Cost of HIPAA-compliant direct mail marketing
If you’re trying to reach the healthcare community with your marketing efforts, you may be wondering about the cost of HIPAA-compliant direct mail. The healthcare industry is highly regulated, and this means that the direct mail you send must comply with HIPAA regulations. While it might seem like a small cost to pay for a great return on investment, this type of mail is incredibly important. It helps you reach your patients without the risk of disclosing confidential medical information.
A third-party carrier can manage your direct mail marketing, making sure your mailings are compliant. Healthcare entities must ensure the security of PHI, or protected health information. This information may include a patient’s name, diagnosis, and associated costs. Without the proper security measures, healthcare organizations could face hefty fines. Hiring a HIPAA-certified direct mail partner is a great way to stay compliant.
Tools for HIPAA-compliant direct mail marketing
If you are looking to send out direct mail to health care providers, you’ve come to the right place. HIPAA compliant direct mail is a must if you want to stay within the legal confines of the law. In this article, we’ll cover the importance of keeping your mailings private while complying with HIPAA guidelines. To make sure your direct mail is compliant, here are five tools you should use to ensure your marketing campaign is HIPAA compliant:
Email – One of the most effective tools for direct mail is email. Not only does this form of direct mail allow you to reach a large group of recipients, but it also increases your chances of improving patient outcomes. Some tools for HIPAA compliance include Paubox, which allows you to send emails to your patient list without portal notifications. Another tool is SurveyMonkey, which is HIPAA-compliant. This tool lets you conduct surveys and polls to gauge your patient satisfaction.